28/07/2009 - Commencing in June, Pyramis aired a new radio campaign in Greece. Running until 19th July, the advertising spots feature three creative executions promoting PYRAMIS cookware. Traditionally, all advertising has been aimed at the 35-44 age group; however this new highly targeted campaign is aimed at the younger 18-34 age range in order to enhance brand awareness of PYRAMIS cookware to a new audience. With that in mind, the advertising creatives feature a fresh and trendy style cleverly highlighting the double meaning of the word ‘taste’. Each states that to have ‘taste’, it is not just about the food you cook, but the cookware you use to cook it! Each advertisement includes a closing line of ‘PYRAMIS cookware adds value to all your cooking creations’ .